What merchants use Ripplux for

Each use case starts from a real merchant problem and walks the path from finding to fix, with the evidence each step rests on.

Audit Google ad spend
Get a campaign-by-campaign verdict on every dollar you spent on Search, Performance Max, and Shopping in the last 90 days.
Audit Meta ad spend
Get a campaign-by-campaign verdict on every dollar you spent on Facebook and Instagram in the last 90 days.
Detect creative fatigue
Spot the creatives whose CPM is climbing and CTR is sliding, before the cost-per-acquisition follows.
Find ad cannibalization
Identify campaigns that take credit for orders other channels would have produced, and stop paying for them.
Prove incrementality
Move from estimated to tested. Run platform-side holdout experiments and get an answer that survives privacy change.