Founding cohort open: Pro at $99/mo, locked for life, by invitation. When the founding cohort closes, this rate is retired for good. Request yours →
For Shopify merchants running Meta and Google ads
Ripplux measures it on your own Shopify orders, not industry benchmarks. It finds the waste, proposes the fix, and executes only when you approve, with a receipt for every action. Not another dashboard. An employee.
Free to install from the Shopify App Store · 14-day free Pro trial, no charge today · Founding cohort open: Pro at $99/mo for life
Meta says your ROAS is 3.4×. Google says 4.1×. Your bank account disagrees. The average Shopify store overreports ROAS by 30–50% (estimated).
On average, 22% of “paid” conversions would have happened anyway. Your ad platforms count them. Your wallet doesn’t lie.
The average fatigued creative wastes an estimated $1,800/month. You’re still spending on creatives that peaked weeks ago, and no platform will tell you.
Meta and Google both claim credit for the same sale. Only one can be right, and neither platform will tell you which. Your real ROAS is likely half what they report.
Most tools rearrange credit between channels. Ripplux asks a different question: would this sale have happened without the ad?
Your highest-spending creatives are silently declining. We track daily performance and flag the exact day each creative passed its peak, so you stop paying premium rates for decaying results.
Some of your paid customers would have bought anyway. We cross-reference your Shopify orders with ad attribution data to estimate how much of your spend targets people who were already going to convert.
When Meta and Google both claim credit for the same sale, someone is lying. We match Shopify order IDs against platform conversion claims to find the overlap, and eliminate double-counted revenue from your ROAS calculation.
Ripplux is for DTC brands spending $3,000–$50,000/month on Meta and Google Ads, run by the founder at 11pm with no marketer on payroll. You check ROAS daily. You suspect the numbers are inflated. You want proof, and you want the fix handled.
If you have a media agency managing your campaigns, ask them about incrementality testing. If you manage your own ads, Ripplux gives you the same methodology they use, without the retainer.
Sign in with Shopify. Connect Meta and/or Google Ads via OAuth. One click each. Takes under five minutes. Zero configuration.
All three engines run against your real Shopify orders and ad accounts once connected. Your first audit lands in about 3 days, with specific dollar amounts and a confidence level on every finding.
Every finding comes with a proposed fix. You tap approve, Ripplux executes it on the platform, and the receipt shows exactly what changed. Want certainty first? Tap “Prove It” and a real holdout experiment turns the estimate into a tested fact.
The same holdout-experiment methodology used by enterprise incrementality platforms reported to cost $24,000–$36,000/year. We made it accessible to every Shopify merchant, starting at $149/month.
Enterprise tools
$2,000–3,000
per month
Ripplux
from $149
per month
Every Shopify merchant running ads is being told a number that isn’t real. This is the manifesto for the merchants who are tired of pretending the dashboard is the truth.
Read the manifestoInstall free, run your first audit on your own orders, and see the waste for yourself. Founding stores lock Pro at $99/mo for life, while the cohort stays open.
Start your free auditFounding spots are granted by invitation. Pro at $99/mo, locked for life. See the founding offer