Ripplux analyzes your Shopify orders against Meta and Google ad data to show you what’s wasted — then lets you prove it with real experiments. Not another attribution tool. A truth tool.
First 15 founding members get lifetime Pro for $149 · One payment, forever
Meta says your ROAS is 3.4×. Google says 4.1×. Your bank account disagrees. The average Shopify store overreports ROAS by 40–60%.
On average, 22% of “paid” conversions would have happened anyway. Your ad platforms count them. Your wallet doesn’t lie.
The average fatigued creative wastes $1,800/month. You’re still spending on creatives that peaked weeks ago — and no platform will tell you.
Meta and Google both claim credit for the same sale. Only one can be right — and neither platform will tell you which. Your real ROAS is likely half what they report.
Most tools rearrange credit between channels. Ripplux asks a different question: would this sale have happened without the ad?
Your highest-spending creatives are silently declining. We track daily performance and flag the exact day each creative passed its peak — so you stop paying premium rates for decaying results.
Some of your paid customers would have bought anyway. We cross-reference your Shopify orders with ad attribution data to estimate how much of your spend targets people who were already going to convert.
When Meta and Google both claim credit for the same sale, someone is lying. We match Shopify order IDs against platform conversion claims to find the overlap — and eliminate double-counted revenue from your ROAS calculation.
Ripplux is for DTC brands spending $2,000–$30,000/month on Meta and Google Ads. You check ROAS daily. You suspect the numbers are inflated. You want proof.
If you have a media agency managing your campaigns, ask them about incrementality testing. If you manage your own ads, Ripplux gives you the same methodology they use — without the retainer.
Sign in with Shopify. Connect Meta and/or Google Ads via OAuth. One click each. Takes under five minutes. Zero configuration.
Ripplux runs all three engines against your data and delivers an honest audit with specific dollar amounts. Every finding is labeled with its confidence level.
Tap “Prove It” on any finding. Ripplux runs a real holdout experiment and tells you exactly what’s incremental and what’s waste. Estimates become tested facts.
The same holdout-experiment methodology used by enterprise incrementality platforms costing $24,000–$36,000/year. We made it accessible to every Shopify merchant — starting at $149/month.
Enterprise tools
$5,000–50,000
per month
Ripplux
from $149
per month
Every Shopify merchant running ads is being told a number that isn’t real. This is the manifesto for the merchants who are tired of pretending the dashboard is the truth.
Read the manifestoJoin the waitlist now. When verification clears, founding members get in first — with lifetime Pro for a single $149 payment.
Get Early Access15 founding spots. $149 lifetime. One payment, forever.