Incrementality ROI Calculator for Shopify Merchants
Is incrementality testing worth it for your store? Calculate expected ROI and compare Ripplux to Haus, Measured, and manual analyst testing — the full cost matrix.
Enterprise incrementality platforms (Haus, Measured) charge $24,000–$36,000 per year. Manual analyst testing costs 200+ hours of internal time. Ripplux costs $149–$299/month. This calculator shows the ROI breakdown for your specific store and compares all four paths side by side.
Enter your monthly ad spend, an estimated waste percentage (use the Ad Waste Calculator if unsure — industry average is 20–30%), and choose a Ripplux plan. The calculator returns annual savings, annual cost, and ROI multiplier.
ROI formula
annual_ad_waste = monthly_spend × 12 × waste_percent savings = annual_ad_waste × 0.5 // conservative 50% recapture roi = savings / annual_plan_cost
The 50% recapture factor is deliberately conservative. Incrementality experiments typically identify 60–85% of actionable waste, but real-world recapture is bounded by how quickly you can kill/replace/reallocate campaigns.
Why enterprise alternatives cost 20× more
Haus and Measured target brands spending $500k+/year on paid media, with dedicated analyst support, custom MMM (marketing mix modeling), and multi-stakeholder reporting. Their cost structure assumes a merchant who needs to justify ad spend to a board or CMO. Most Shopify merchants don't need that overhead — they need the same underlying statistical method (two-proportion z-test power analysis) applied to their data with a friendly UI. That's Ripplux.
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Want your exact numbers?
This calculator uses industry averages. Ripplux is in early access — reserve a founding spot to get your store’s exact numbers at launch. The first 15 members get lifetime Pro for $149, paid once.
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