Free Tools
Industry-benchmark calculators to estimate your ad waste. For your exact numbers, connect your real data with a free Ripplux trial.
Ad Waste Calculator
Estimate how much of your Shopify ad spend is wasted on creative fatigue, brand cannibalization, and channel overlap.
True ROAS Calculator
See the gap between your reported ROAS and your likely true ROAS after accounting for common inflation factors.
Creative Fatigue Checker
Check if your ad creative is worn out. Enter your CTR data to get a diagnosis and a Scale / Fix / Kill recommendation.
Incrementality ROI Calculator
Calculate the ROI of running incrementality tests on your ad campaigns. Compare Ripplux against enterprise tools.