Pre-launch · Founding members · Limited to 15
Find out how much of your ad spend is wasted.
Ripplux audits your Meta and Google Ads against your real Shopify orders, exposes the waste, and proves it with incrementality experiments. Founding members get lifetime Pro for one payment of $149.
One-time payment, no subscription, no price increases, ever. Same $149 price as one month of Pro — except yours is forever.
Founding member benefits
- Lifetime Pro access — every feature, forever. No renewals, no upgrades needed.
- Founder badge in the dashboard — recognition of your early trust.
- Direct line to the founder — shape the roadmap with your actual needs.
- First in line when verification clears — you go live before the public launch.
Why Ripplux is different
Most marketing analytics tools show you attribution — which channel gets credit. Ripplux tackles a harder question: which spend is incremental? The difference matters because attribution just reallocates credit; incrementality tells you whether the ad caused the sale at all.
We built Ripplux because every other tool in the category is a dashboard. Dashboards are not truth. The only way to measure ad effectiveness is to hold out a portion of your audience and see what would have happened without the ad. That's the heart of the product — and why enterprise incrementality platforms (Haus, Measured) charge $24,000–$36,000 per year. Ripplux costs $149/month, and founding members pay $149 once, ever.
What a founding member gets
Every Pro-tier feature, locked in for the life of the service:
- Automated ad waste audits across Meta and Google Ads
- Brand cannibalization detection from first-touch customer journey analysis
- Creative fatigue analysis with daily CTR trajectories and 30% peak-decline thresholds
- Channel overlap measurement — when Meta + Google both claim the same Shopify order
- Incrementality experiments with two-proportion z-test power analysis
- Weekly waste digest email summarising what changed
- Priority support via a direct email line to the founder
See the full methodology behind each finding.
A note on qualification. We built the founding tier to reward Shopify merchants who are serious about the problem we solve. The qualification criteria (monthly ad spend, store fit) exist to make sure the 15 founders get real value — not to gate-keep. If your store doesn't quite match, pitch your case below and we'll review manually.
Related reading
- Your ROAS Is Lying to You — the 2,000-word manifesto
- Ad Waste Calculator — see your waste number in 30 seconds
- How Ripplux measures ad waste — the full statistical methodology
- About Ripplux — the founder story and why we built this