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Founding cohort open: Pro at $99/mo, locked for life, by invitation. When the founding cohort closes, this rate is retired for good. Request yours →

Live on the Shopify App Store · Founding cohort: open

Become a founding member: Pro at $99/mo, locked for life.

Ripplux finds the money your Meta and Google ads are wasting, measured on your real Shopify orders. It proposes the fix, you approve it, and it shows the receipt. Founding stores lock Pro at $99/mo for life.

A third off Pro, forever, for as long as you stay subscribed. When the founding cohort closes, this rate is retired for good.

Founding member benefits

  • Pro at $99/mo, locked for life: every feature, at a third off, for as long as you stay subscribed.
  • The founder watches your account: during the founding era, every founding store gets the founder personally reviewing its findings.
  • A direct line to the founder: same-day answers, and a roadmap shaped by your actual needs.
  • Locked pricing: whatever Ripplux adds to Pro later, your $99/mo rate never rises.

The founding offer at a glance

Founding rate

$99/mo

locked for life

Pro after the cohort closes

$149/mo

billed every month

How spots are granted

By invitation

the founder approves each store

The difference is $NaN/mo. Miss the founding window and Pro costs $NaN more every year, for as long as you use it.

Request your spot in three steps

Founding spots are reviewed, not bought. The founder approves each store personally. Requests are reviewed in the order they arrive.

  1. Install Ripplux free

    One click from the Shopify App Store. The 14-day Pro trial starts inside the app, with no charge today.

  2. See your own numbers

    Connect your ad accounts and Ripplux audits your real Shopify orders: what your ads earned, and what they wasted.

  3. Request the founding rate

    You request the founding rate inside the app during your free trial. The founder reviews every store personally. Approved stores get the private $99/mo plan applied to their account, billed through Shopify like any subscription.

Install free and start your audit

Free to install. 14-day free Pro trial, no charge today.

Who qualifies for a founding spot

Who the founding cohort is for. Ripplux is built for Shopify DTC stores spending roughly $3,000 to $50,000 a month on Meta and Google Ads and running their own campaigns. Below that, Ripplux honestly cannot save you enough to justify the fee yet; come back when you scale. The gate is the point: every founding spot goes to a store where the product can prove itself.

Want the reasoning first?

Read the manifesto: Your ROAS Is Lying to You.

The Manifesto

Your ROAS Is Lying to You

The full breakdown of why platform-reported ROAS is wrong, and what to do about it.

Free Tool

Ad Waste Calculator

See your monthly waste in 30 seconds. No signup required.

Methodology

How Ripplux works

What we check, how findings earn confidence, and where the limits are.

Why Ripplux is different

Most marketing analytics tools show you attribution: which channel gets credit. Ripplux answers a harder question: which spend actually caused sales, and what do you do about the spend that did not? The difference matters because attribution just reallocates credit; incrementality tells you whether the ad caused the sale at all.

Every other tool in the category is a dashboard, and dashboards need you to show up. Ripplux finds the waste, asks your permission, applies the fix, and sends you the receipt. The measurement approach it uses is the same one enterprise incrementality platforms (Haus, Measured) are reported to charge $24,000 to $36,000 per year for. Ripplux costs $149/month, and founding members keep $99/mo for life.

What a founding member gets

Every Pro-tier feature, locked in for the life of the service:

  • Automated ad waste audits across Meta and Google Ads
  • Fixes proposed for your approval, with a receipt for every executed action
  • Brand cannibalization detection from your customers' real purchase journeys
  • Creative fatigue analysis that flags the day an ad passed its peak
  • Channel overlap measurement: when Meta and Google both claim the same Shopify order
  • Incrementality experiments that turn estimates into tested facts
  • A weekly report email summarising what changed
  • Priority support via a direct email line to the founder

See the full methodology behind each finding.

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