What's New

The latest features, improvements, and fixes.

v1.0.0

Ripplux is Live

  • Ad Waste Audit — see estimated waste across brand cannibalization, creative fatigue, and channel overlap
  • Confidence badges — every finding shows ESTIMATED or TESTED to show how certain we are
  • Google Ads holdout experiments — prove findings with real data, not guesses
  • Three plans — Starter (free audit), Pro ($149/mo with experiments), Growth ($249/mo unlimited)
  • Weekly digest emails — waste summary and recommendations delivered to your inbox
  • Data export and account deletion — your data, your control

Ripplux analyzes your Shopify orders alongside Meta and Google ad data to find wasted spend. Unlike attribution tools that tell you what's working, we tell you what's not — and help you prove it.