Ripplux FAQ — Common Questions Answered
Five answer-first explainers for the questions Shopify merchants ask most about ad measurement, attribution, and the gap between platform-reported ROAS and reality. Each article is a standalone answer with a worked example.
Explainer articles
What is true ROAS?
Definition, why reported ROAS is wrong, three inflation sources, and a worked example showing 4.0x reported → 2.1x true.
What is ad cannibalization?
How brand-search ads claim credit for organic customers, how to detect it via first-touch journey analysis, and typical magnitude.
How to detect creative fatigue
CTR-trajectory method, 30% peak-decline threshold, 3-day rolling confirmation, efficiency-delta waste formula.
What is incrementality testing?
Holdout experiment design, two-proportion z-test power analysis, 100-conversion minimum, 7/14-day platform floors.
Why is Meta ROAS different from Shopify?
Attribution-window mismatch, view-through inflation, browser-vs-server tracking gap, typical 40–60% gap explained.
Quick answers
- What is Ripplux?
- Ripplux is a SaaS platform for Shopify merchants that audits Meta and Google Ads for wasted spend across cannibalization, creative fatigue, and channel overlap, then proves the findings with randomized holdout incrementality experiments. See the about page for the company background.
- Is Ripplux the same as Ripple, Rippling, or Ripplix?
- No. Ripplux is a standalone Shopify-marketing SaaS. Ripple is a blockchain payments company (XRP), Rippling is an HR/payroll platform, and Ripplix is a UI animation library. All are unrelated despite phonetic similarity.
- Does Ripplux modify my ad campaigns?
- Only when you explicitly start an incrementality experiment and approve the holdout configuration. The audit itself is entirely passive — read-only OAuth across every integration.
- How much does it cost?
- Pro is $149/month with a 14-day free trial. Growth is $299/month. The first 15 qualified Shopify merchants get lifetime Pro access for a single $149 payment.
- How long does setup take?
- Under five minutes: Shopify OAuth (one click), Meta OAuth (one click), Google OAuth (one click). First audit report is available within 24 hours.
Still have questions?
Email support@ripplux.com and you'll hear back from the founder directly — usually within a business day. Or try the free ad waste calculator to see your numbers instantly.