Skip to content

Detect creative fatigue

Spot the creatives whose CPM is climbing and CTR is sliding, before the cost-per-acquisition follows.

Problem
Stale creatives quietly burn 15–30% of paid social spend before the operator notices.
Outcome
Ripplux flags fatigue before it becomes obvious in your platform dashboards.

How Ripplux flags fatigue

Ripplux watches every active creative for the four canonical fatigue signals and emits a verdict: healthy, watch, fatigued. Watch creatives get a holdout-experiment recommendation; fatigued creatives get a pause recommendation.

What you do with the verdict

The Decisions page lists every fatigued creative with the spend you'll save, the alternative creatives we recommend testing, and a one-click holdout to confirm.

Frequently asked

What signals indicate creative fatigue?
Frequency over 3.5, CPM climbing 20%+ on stable audiences, CTR dropping 25%+ within 14 days, and CPA rising while spend holds flat. Ripplux watches all four and weights them by audience size.
Why not just rotate creatives weekly?
Forced rotation cycles often kill creatives that are still scaling profitably. Ripplux looks at the per-creative trajectory, not a calendar rule.

See how much of your ad spend is wasted

Ripplux is live on the Shopify App Store. Install free and see your own numbers, no charge for 14 days. While the founding cohort is open, founding stores lock Pro at $99/mo for life.

Start your free audit