How is true ROAS computed?

Spend from Meta, orders from Shopify, joined on UTM and click-ID. Then adjusted by the holdout-tested lift coefficient where one exists. Where one doesn't, Ripplux flags the campaign as `untested`.

What if my campaigns mix branded and acquisition?

The audit splits attributed orders between branded retargeting and prospecting prospects automatically using the campaign's targeting + creative profile.

Audit Meta ad spend

Get a campaign-by-campaign verdict on every dollar you spent on Facebook and Instagram in the last 90 days.

Problem: Meta's reporting overcounts assisted conversions; the operator can't see which campaigns are paying their way.
Outcome: Ripplux ships a 90-day audit of every Meta campaign with a true-ROAS number, a fatigue verdict, and a pause/scale/test recommendation.

What the audit ships

A campaign-level table with: spend, attributed orders, true orders (after lift), true ROAS, fatigue verdict, and a recommended action. Every recommendation is confirmable with a one-click holdout.

How long it takes

About 3 days from connecting Shopify and Meta. The audit re-runs daily after that.

Frequently asked

How is true ROAS computed?: Spend from Meta, orders from Shopify, joined on UTM and click-ID. Then adjusted by the holdout-tested lift coefficient where one exists. Where one doesn't, Ripplux flags the campaign as `untested`.
What if my campaigns mix branded and acquisition?: The audit splits attributed orders between branded retargeting and prospecting prospects automatically using the campaign's targeting + creative profile.

What the audit ships

How long it takes

Frequently asked

See how much of your ad spend is wasted