Why split branded from non-branded?

Branded search converts customers who already chose your brand. Counting it as paid acquisition inflates ROAS. Splitting it lets you compare like-for-like spend.

How does Ripplux handle Performance Max?

We pull asset-group reporting via the Google Ads API and join it to Shopify order data, then run a geo-holdout if the merchant authorises one.

Audit Google ad spend

Get a campaign-by-campaign verdict on every dollar you spent on Search, Performance Max, and Shopping in the last 90 days.

Problem: Branded search and Performance Max routinely overstate their incremental impact; non-branded prospecting goes underfunded.
Outcome: Ripplux ships a 90-day audit splitting branded from non-branded and surfacing Performance Max overlap with retargeting.

What the audit ships

A campaign-level table with branded/non-branded split, true ROAS, Performance Max asset-group performance, and a holdout-confirmed verdict per campaign.

What you do with it

Cut the branded waste, scale the non-branded winners, and run a Performance Max holdout if the asset-group attribution looks suspicious.

Frequently asked

Why split branded from non-branded?: Branded search converts customers who already chose your brand. Counting it as paid acquisition inflates ROAS. Splitting it lets you compare like-for-like spend.
How does Ripplux handle Performance Max?: We pull asset-group reporting via the Google Ads API and join it to Shopify order data, then run a geo-holdout if the merchant authorises one.

What the audit ships

What you do with it

Frequently asked

See how much of your ad spend is wasted