What we read
Ripplux reads queries, pages, clicks, and impressions from the Search Console Search Analytics API. We compute the branded-vs-non-branded split automatically using your store name and product-line tokens.
Why this matters
Branded search converts at outsized rates; counting it as paid-search incremental skews ROAS. Non-branded search is where incremental SEO and Performance Max overlap live. We surface both cleanly.
Property type
Domain-property and URL-prefix-property both work. Domain-property is preferred: it captures every host variant.