What we read
Ripplux reads campaign + ad set + ad-level spend, impressions, clicks, and Meta-attributed conversions. We pull insights at the daily granularity we need for incrementality work. Ripplux also lists the Facebook Pages your account can deliver ads from and reads each Page's advertising-eligibility status: the pages_show_list and pages_read_engagement scopes, which Meta requires as dependencies of business_management (not for posting). public_profile is auto-granted by Facebook Login.
What we write
With ads_management, Ripplux orchestrates platform-side holdout experiments, splitting an audience into test and control, then comparing Shopify orders between the two. You approve every experiment before it launches.
Multi-account
A single Ripplux merchant can connect multiple Meta ad accounts. The aggregation engine deduplicates spend across accounts and surfaces a unified incrementality verdict.