What we read
Ripplux reads channel-level sessions, source/medium attribution, and conversion-event counts from GA4 via the Data API. We treat GA4 as one signal (cross-channel context), not as the source of truth for revenue.
Why GA4 is one signal among several
GA4's attribution differs from Shopify's. Both are valid; they answer different questions. Ripplux reconciles GA4 channel data with Shopify orders and ad-platform spend so the operator sees the complete picture.
Property selection
You select a single GA4 property per Ripplux merchant. Multi-property aggregation lives on the post-launch roadmap.