Ripplux analyzes your Shopify orders against your ad spend to find the money you’re wasting — then helps you prove it with real experiments. Not another attribution tool. A truth tool.
14-day free trial · No credit card required · Works with Meta & Google Ads
Meta says your ROAS is 3.4×. Google says 4.1×. Your bank account disagrees. Platform numbers are inflated — and you already know it.
On average, 22% of “paid” conversions would have happened anyway. Your ad platforms count them. Your wallet doesn’t lie.
The average fatigued creative wastes $1,800/month. You’re still spending on creatives that peaked weeks ago — and no platform will tell you.
Meta and Google both claim credit for the same sale. Only one can be right — and neither platform will tell you which. Your real ROAS is likely half what they report.
Most tools rearrange credit between channels. Ripplux asks a different question: would this sale have happened without the ad?
Your highest-spending creatives are silently declining. We track daily performance and flag the exact day each creative passed its peak — so you stop paying premium rates for decaying results.
Some of your paid customers would have bought anyway. We cross-reference your Shopify orders with ad attribution data to estimate how much of your spend targets people who were already going to convert.
When Meta and Google both claim credit for the same sale, someone is lying. We match Shopify order IDs against platform conversion claims to find the overlap — and eliminate double-counted revenue from your ROAS calculation.
Sign in with Shopify. Connect Meta and/or Google Ads via OAuth. One click each. Takes under five minutes. Zero configuration.
Ripplux runs all three engines against your data and delivers an honest audit with specific dollar amounts. Every finding is labeled with its confidence level.
Tap “Prove It” on any finding. Ripplux runs a real holdout experiment and tells you exactly what’s incremental and what’s waste. Estimates become tested facts.
Ripplux uses the same incrementality testing methodology that enterprise brands pay $5,000+/month for. We made it accessible to every Shopify merchant spending more than $5,000/month on ads — starting at $49/month.
Enterprise tools
$5,000–50,000
per month
Ripplux
from $49
per month
Connect your store in minutes. Get your Ad Waste Audit within 24 hours. See what’s real.
See Your Wasted Spend14-day free trial on Pro. Cancel anytime.